Identity Realization: Psychology at work

Since it began, IDR's goal has always been to provide brilliant, impartial and useful products.  The business was established at the University of Exeter in 2003 to explore and develop business design, change management and leadership. We found it amazing that while technology had changed enormously, business leadership – contradicting its own premises – has hardly altered in over 100 years. 


For example, the first 'clean desk' designed for purpose was developed by Steelcase in 1915.  The concepts underlying today's lean, Six Sigma and Tough Minded leadership are clearly explained in FW Taylor’s 1911 book The Principles of Scientific Management.  The open plan office was widely employed when Queen Victoria was hale and hearty.  While 'agile' and 'flexible' working practices were developed in the 18th century.  All the above remain largely unchanged since their conception.  The scope for improvement in all offices – in your offices – is immense.


IDR's evidence-based work develops an identity centred, psychological approach to improving organizational effectiveness.  The results are emphatic and point to positive and consistent increases in key organizational variables. 



Productivity, engagement, well-being, creativity and even effective intelligence can all be significantly increased, sometimes by tens of percent.  These data are supported by other published work and carry no scientific contra-indications  The inescapable conclusion is that businesses here, around the globe and reading these words care missing out on millions!


We can almost certainly help your organization to improve. It is very likely that significant, measurable improvements in happiness, satisfaction and output can be achieved. Please make contact. The process is enjoyable, largely painless and - in every way - rewarding.



(Photograph by kind permission of





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3 minute video outlining how to develop an effective (or an appalling) office


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